Big Data.…Big Deal

August 28, 2013

Of course the Big Vendors love Big Data it drags Big Hardware, Big Software, Big Consulting Fees. We have seen Millions and Millions of Dollars, Pesos, and Bahts spent on Data Warehouses and other Data Management strategies all aimed at making “silo-ed data” accessible for organizational usage. Read more...

Talking to a “machine” doesn’t equate to poor customer service

March 5, 2013

Personalized service is not lost due to the impersonal nature of technology. In fact, technology provides numerous opportunities for enhancing personalized service—it’s all about the way its applied to the interaction. Read more...

Where is the traditional teller role heading…oblivion?

January 3, 2013

Indications are that the primary role of tellers will change at some institutions in the next few years, but not all. Conducting routine financial transactions with a live person is still preferred by a significant portion of the customer base, especially customers amongst an older demographic who tend to have higher net worth. Many institutions attempt to cost justify this personal service, through transaction fees or offsetting investments, with varying success. Read more...

Converting customers into advocates

January 17, 2012

The traditional bank marketing approach relies heavily on mass communication through traditional advertising mediums. One-to-many communication doesn’t go far in cultivating advocates. So what does? Read more...