One-to-One Marketing: If you could, would you?

May 4, 2011

It’s time to stop launching global campaigns and instead, fashion personalized offers that are delivered to customers and prospects through your existing channels. Don’t make any more expensive media placements! Enable your frontline staff to... Read more...

Which came first—the chicken or the egg?

July 23, 2010

In the case of Customer Relationship Management (CRM) and Customer Experience Management (CEM) the answer is clear—CEM, or the proverbial chicken. Read more...

Making the Business Case for Unifying All Channels Part III: Control Technology Overhead

May 18, 2010

Customers have come to expect that their financial institution will provide access to their accounts from any and all channel technologies and not just for inquiries, but real-time transactions too. The competitive nature of the financial services industry necessitates that community institutions meet these expectations in the same ways that large multi-national banks do. Read more...

Making the Business Case for Unifying All Channels Part II: Efficiently & Profitably Process Volumes of Business

May 4, 2010

Have you ever wondered how many resources your bank is wasting by supporting a hodge podge of customer interaction channels with disparate databases and different application software? And, what kind of experience is this creating for your customers? Consider this. Read more...